4.9 Review Rating

Executive Positioning Strategy.

Your career can be positioned several different ways. We uncover which one the market will reward - without months of second-guessing.

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What Should The Market See You As?

The right story is not obvious.

The more accomplished and versatile you are, the harder you are to position well. Should you pitch yourself as a transformation, growth, operations or a turnaround leader? For P&L or functional roles? In which industry? When every version of your experience seems credible, the wrong choice doesn't just make you less attractive in the job market. It sends your career in the wrong direction entirely.

A Strong Career Can Be Surprisingly Hard To Sell.

The market struggles to place you.

You have a strong commercial track record. But something is not translating. Conversations that should be leading somewhere are stalling. Recruiters are not calling the way they used to. When you describe what you do, you can feel decision-makers struggling to place you - and you are left wondering whether the problem is your story, your strategy, or the market itself.

"Arielle Executive was instrumental in helping me determine what my next move would be ... The result of working with Arielle is that I have landed another incredibly interesting MD/CEO role in an industry that is closely aligned with my values, experience and skills."

David Christie Managing Director

"The Arielle Executive team provide an impeccable service from start to finish. They are the masters of translating all of you authentically onto a page where every word counts."

Olivia Bakarich Executive Director

Turn Broad Experience Into A Clear Advantage.

The market does not reward the best-qualified leader. It rewards the best-positioned one. We make sure that's you.

Choose The Right Move

Get a commercially grounded answer to "what should my next move look like?", based on where market demand meets your experience and goals - not just what feels comfortable.

Make Your Value Obvious

Say goodbye to vague positioning. A pitch like "senior executive open to finance leadership opportunities" gets overlooked. Specificity is what gets you noticed.

Stop Underselling Yourself

Are you pitching too narrowly, too junior, too broadly - or all of the above? We help you articulate your value with the right amount of commercial weight.

The Five Decisions Most Leaders Get Wrong.

Arielle Executive Positioning Strategy helps you answer five high-stakes questions:

  • 1. What should my next move actually be?

    Not every possible move. The right one. We help you decide on the most commercially credible next step by weighing up market realities with your achievements, risk appetite, and long-term goals.

  • 2. How should I position myself for that move?

    Most leaders do not have an experience problem. They have a positioning problem. We identify a professional story that pitches your value in the most credible and persuasive way - in the context of your next role.

  • 3. Which parts of my background matter most?

    Not all achievements deserve equal airtime. We clarify which details to emphasise, which to reduce, which to reposition, and which to leave behind.

  • 4. Am I underselling or overselling myself?

    This is where many leaders get stuck. Some position too cautiously and look smaller than they are. Others reach too far and lose credibility. We help you find the sweet spot: ambitious, but believable. Precise, but not so narrow that you lose the versatility that makes you valuable. Senior, but commercially grounded.

  • 5. Should I wait for a shoulder tap - or go to market now?

    For some leaders, patience is smart. For others, it’s drift dressed up as patience. We help you decide whether the right move is to quietly prepare, start actively having conversations, or run a comprehensive search campaign.

SELL YOUR WORTH TO EMPLOYERS

What Our Clients Are Saying.

More than 170 five-star reviews tell the full story.

4.9
Rick S
I have just received my personal brand assets from Philippa @ Arielle Executive and am very pleased with the final product. The process is very thorough, and it is worthwhile putting in the groundwork as the end result is exceptional. I can't wait to put them into action as I embark on the next chapter of my career. Thank you, Philippa, for being so talented and professional.
David Christie
Arielle Executive was instrumental in helping me determine what my next move would be.

Most valuable for me was the coaching I engaged in with Janine Manning (coach extraordinaire!), who challenged, upskilled and supported me over several months in a structured yet adaptive approach. It was the coaching that really helped me figure out what I wanted to do next, and what it would take to be successful in my chosen direction.

In conjunction with the coaching, highly skilled and experienced professionals assisted with the honing of assets such as my CV, LinkedIn profile, application documents and interview preparation.

The result of working with Arielle is that I have landed another incredibly interesting MD/CEO role in an industry that is closely aligned with my values, experience and skills.

Without hesitation, I recommend Arielle to those who are actively seeking a new role or contemplating a change in direction.
Kate Rogers
Emile Muller
Arielle are very professional. Phillipa were great in her support and creating my personal revised CV. I can recommend Phillipa and Arielle to any one in need of upgrading your CV professionally
Ali Leigh
From my first contact with Stephen, through onboarding and then working in more detail with Philippa, my experience with Arielle has been exceptional. I felt incredibly supported through a significant career and life transition, and I’m confident in the suite of products Arielle has created for me. Truly above and beyond. HIGHLY recommend.
Dianne Hamey
Philippa was excellent - she delivered an eloquently written and sophisticated on point cv, Linkedin profile, cover letter and associated artefacts. It gave me real confidence in my career journey. Thanks!
Alistair King
Arielle Executive has been a fantastic partner from the beginning. Their bespoke approach, close collaboration and supportive style helped develop a range of professional documents that perfectly suited my needs. The team were a great support in navigating changes I wanted to make in my professional profile and helped me articulate these perfectly. I would highly recommend their service and support.

Introducing Executive Excellence™

Proprietary executive positioning methodology.

Transform your career history into a business case for hiring you. Instead of viewing your career through the surface lens of an ordinary career coach, Executive Excellence™ enables us to add depth by viewing it through five lenses - HR, branding, sales psychology, commercial acumen and copywriting.

DECIDE

WHAT'S NEXT

Get clear on what your next move should be. Identify a story that makes the most commercial sense - and position yourself without underselling or overselling your value.

4.9 Star Rating
4.9 Star Rating

"Philippa is an active listener, has deep understanding of the situation and is adept at turning a 'brain dump' of information into a cohesive, effective and attractive value proposition. She's easy to talk to, empathic and asks the right questions, which helped me to get a better view of the next in my career."

Nicole Brouwer Project Director

"Philippa has the great ability to extract and document key information from me which has been crucial in highlighting my professional achievements ... and on occasions helping me position myself for job opportunities which I've always been the preferred or successful candidate for."

Jason Uzice Executive Director

Frequently Asked Questions.

What leaders need to know about effective positioning.

Career coaching explores how you feel about your career. Executive Positioning Strategy determines how the market reads your career. We analyse your commercial value, identify where the demand is, and build a positioning strategy around the intersection. The output is not just self-awareness. It is market clarity.
Because the shoulder-tap model means you have been chosen based on how others perceive your value - not on a positioning strategy you designed. That works until the market shifts, the taps slow down, or you want to move in a direction your network does not automatically associate you with.
Most senior leaders try. The difficulty is that you are too close to your own career to see it the way the market does. Research from organisational psychologists indicates that self-awareness actually decreases with seniority - because the more senior you are, the less honest feedback you receive. You would not position your company's product without market research. Your career deserves the same rigour.
That is often the best time to do this work. Executive Positioning Strategy is not a job search tactic - it is a strategic foundation. Leaders who clarify their positioning before they are in the market move from a position of strength, not urgency. The work we do here becomes the foundation for every career asset and conversation that follows.
Senior leaders earning $250K+ whose careers do not fit neatly into a single box. If you have a linear trajectory with an obvious next step, a strong resume refresh will serve you well. But if your career can be framed several different ways - and you are not sure which framing the market will value most, or who it will matter to - this is the engagement that solves that problem before everything else.
10-25 candidates typically apply for each senior leadership role. Of those, only 3–5 are invited to interview, and just one secures the position. The deciding factor? It's not merit, but the ability to market themselves.
We partner with senior leaders globally. Most of our clients are based in Australia, Europe, Singapore, the Middle East and North America.
Yes. We have a huge number of 5-star reviews on Google. Clients also consistently send us feedback via email, which you can read here.
4.9
Based on 179 reviews
4.9
Based on 179 reviews