If you’re not 100% sure whether writing an executive cover letter is worth your time, here are a few facts. 83% of recruiters say that, although not necessary, a compelling cover letter helps a candidate communicate their unique value.
Moreover, as many as 64% of HR professionals will interview a candidate based on a strong cover letter – even if they think their resume isn’t strong enough.
With this in mind, I will show you how to write a cover letter that helps you stand out in a crowded U.S. executive job market.
Above: An executive cover letter must look clean, minimalist and easy on the eye. Resist the temptation to cram the entire page with text.
Why Most Executive Cover Letters Fail.
Your cover letter has to be both concise and compelling. The ideal length is between 250 and 350 words and at most, a page.
And yes, you must tailor it for every executive role that you apply for.
Important!
Keep the design and format simple and in sync with your resume. This will elevate your personal brand and help hiring managers view your application in a positive light.
The cover letter’s header must contain your name, title, email address and mobile phone number. Don’t worry about a physical address or a landline.
(Related: Finance Director Resume Examples & Writing Guide).
Also, avoid using generic salutations such as ‘To whom it may concern’ – if possible.
Use the name of the recruiter or hiring manager – or simply delete the salutation if a name isn’t listed in the job ad.
Finally, mention the role you are applying for in the opening sentence.
Expert Tip.
You don’t have to mention where you originally saw the job listing – this is all tracked online via Applicant Tracking Systems.
The Structure Of An Effective Executive Cover Letter.
A well-written executive cover letter typically contains 4-5 paragraphs and 4-7 bullet points.
The first paragraph must capture the attention of a hiring manager.
Use this space to tell a quick story of your executive brand. Mention your:
- Most relevant commercial wins.
- Points of difference.
As you can see in the example above, Tim said this:
Expert Tip.
Refer back to the job ad – what is the role’s overarching mandate? How can you help the employer achieve this mandate? And what makes you different to the other 50 candidates?
Follow up with bullet points that prove your commercial impact. The example cover letter on this page, for example, showcases these achievements:
- +280bps operating margin expansion across a $2.4B aerospace manufacturing portfolio through tighter cost governance and subcontractor renegotiation;
- $330M+ in working capital improvement through inventory compression, milestone billing acceleration and production sequencing discipline;
- 32% reduction in cost variance across long-cycle defense programs, materially improving earnings predictability;
- $75M in structural logistics cost removal within a thin-margin operating model at FedEx;
- Forecast accuracy improvement from ±11% to ±3%, strengthening credibility with executive leadership and reducing earnings volatility;
Finally, wrap up your executive cover letter by reiterating the value you deliver, and thanking the hiring manager for the opportunity.
(Related: Best Executive Resume Writers In The U.S.).
Maximise The Impact Of Your Executive Cover Letter.
To create a cover letter that pumps up your value even more, follow the following tips.
Make it personal but professional.
A good cover letter provides a mixture of your personality and your USP. Storytelling is still one of the best ways to capture the attention of a busy recruiter.
If you have a unique story relevant to the role that you are applying for, do your best to subtly weave it in. But remember, it needs to be sincere and authentic.
Prove you’ve done your research.
Demonstrate that you’re serious about the role.
Take the time to understand the employer’s current challenges, then subtly tailor the content of your cover letter to your discoveries.
Don’t make it all about you.
Although a cover letter is a marketing exercise, it is not a place to demonstrate how great you are.
Instead, it is a tool you use to highlight what you can do for the employer within the context of the role.
Be explicit in how your skills and experience can help the company achieve its objectives, and you will attract the right kind of attention.
Don’t rehash your resume.
A cover letter should complement, not parrot your resume. To avoid repeating the same information in two places, create a narrative that brings your professional story to life in a succinct, yet compelling way.
That’s all for today, folks. Go unleash your amazing cover letters on the world, and all the best in your job search.
Irene